CASE STUDIES

Helping Brands

SINCE 1997

WE'RE POTTER RUIZ.

An independent, cross-cultural
creative services agency

We never underestimate emerging culture.

IT IS HUMAN EVOLUTION.

We understand identity is not a profile or demographic.

IT’S A TRANSFORMATIVE EXPERIENCE.

MILLENNIALS ARE FACETED.

There is no room for stereotype.

OUR WORK

speaks volumes.

Thoughts and Musings

from Potter Ruiz

McDonald’s

“FRANKIE THE FISH” BECOMES PEPE PESCADO”

Challenge
Create a crossover TV spot promoting the Filet-O-Fish sandwich targeted to “Switcher” consumers looking for a great deal during the Lenten season.

Insight
This time of year, consumers are trained to look for fish or non-meat meals. Even if they don’t observe Lent, it’s still ingrained in Hispanic culture

Strategy
Using double entendre and humor, we spoke to the flavors of the product and cultural cues around the concept of friendship and food featuring two guys responding to a singing fish mounted to a garage wall.

Execution
Composed a music track with lyrics that describe that the fate of the fish now mounted on a wall because he wasn’t tasty enough to end up in a Filet-O-Fish sandwich.

PORTFOLIO

Mass Mutual

Mass Mutual

Lifespan

Lifespan

Samuel Adams

Samuel Adams

NGRID

NGRID

McCafé

McCafé

Babies R US

Babies R US

NTRA

NTRA

Subway

Subway