We’ve been thinking a lot about the use of AI in translating marketing programs to multicultural audiences. In our experience, a significant disconnect can happen between a brand’s commitment to…
When you look at the meaning of the word “heritage” a few terms come up; Preserving (old things like recipes, dances, languages and culture.) Also it speaks to preserving important ideas…
Effective marketing demands that we understand how Hispanics think when it comes to shopping. Contrary to what some marketers believe, Latinos have a very different purchasing pattern from general market.…
Not every customer path is the same. While general market consumers typically followed the traditional desktop-to-mobile adoption journey, many Hispanics leap-frogged straight to tablets and smart phones...
CLIENTS
PORTFOLIO
NTRA
NTRA
Subway
Subway
Fidelity Investments
Fidelity Investments
Mass Save
Mass Save
NGRID
NGRID
Mass Mutual
Mass Mutual
Lifespan
Lifespan
A Tooth Doctor For Kids
A Tooth Doctor For Kids