Challenge
Create awareness and drive new patients to A Tooth Doctor for Kids, a national pediatric dental chain, catering primarily to US-born Hispanics.

Insight
At A Tooth Doctor for Kids, dentists provide high-quality oral care in a caring, compassionate environment for children who are Medicaid eligible and Spanish language preferred.

Solution
Earn the trust of moms communicating the brand’s values and patient’s “bill of rights,” empowering moms to demand more and raise expectations about what Medicaid coverage should be.

Execution
A bilingual multi-channel, multi-phase, 3-year campaign, with logo and branding improvements rolled out across numerous Hispanic markets.