WE'RE POTTER RUIZ.
An independent, cross-cultural
creative services agency
We never underestimate emerging culture.
IT IS HUMAN EVOLUTION.
We understand identity is not a profile or demographic.
IT’S A TRANSFORMATIVE EXPERIENCE.
MILLENNIALS ARE FACETED.
There is no room for stereotype.
Thoughts and Musings
from Potter Ruiz
Effective marketing demands that we understand how Hispanics think when it comes to shopping. Contrary to what some marketers believe, Latinos have a very different purchasing pattern from general market....
Not every customer path is the same. While general market consumers typically followed the traditional desktop-to-mobile adoption journey, many Hispanics leap-frogged straight to tablets and smart phones...
With the growth of the Hispanic population, exposure to new social and cultural influences has re-tailored its identity. Latinos whose native language is Spanish often interact with their acculturated counterparts in a constant cultural exchange...