WE'RE POTTER RUIZ.

An independent, cross-cultural
creative services agency

We never underestimate emerging culture.

IT IS HUMAN EVOLUTION.

We understand identity is not a profile or demographic.

IT’S A TRANSFORMATIVE EXPERIENCE.

MILLENNIALS ARE FACETED.

There is no room for stereotype.

INSIGHTS

The art of connection and the limitations of AI in multicultural brand messaging.

Fernando Ruiz | Insight | No Comments

We’ve been thinking a lot about the use of AI in translating marketing programs to multicultural audiences. In our experience, a significant disconnect can happen between a brand’s commitment to…

Hispanic Heritage Month

Fernando Ruiz | Insight | No Comments

When you look at the meaning of the word “heritage” a few terms come up; Preserving (old things like recipes, dances, languages and culture.) Also it speaks to preserving important ideas…

Hispanics’ love of in-store buying is a retailer’s dream

user | Insight | No Comments

Effective marketing demands that we understand how Hispanics think when it comes to shopping. Contrary to what some marketers believe, Latinos have a very different purchasing pattern from general market.…

Tech-savvy LATINX are primed for mobile discounts and promotions

user | Insight | No Comments

Not every customer path is the same. While general market consumers typically followed the traditional desktop-to-mobile adoption journey, many Hispanics leap-frogged straight to tablets and smart phones...

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Consumer minds are constantly changing, with an appetite for new experiences. Our unparalleled understanding of this hunger leads us to craft insight driven bold creative
SUSIE POTTER, POTTER RUIZ PRINCIPAL