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We’ve been thinking a lot about the use of AI in translating marketing programs to multicultural audiences. In our experience, a significant disconnect can happen between a brand’s commitment to…
When you look at the meaning of the word “heritage” a few terms come up; Preserving (old things like recipes, dances, languages and culture.) Also it speaks to preserving important ideas…
Effective marketing demands that we understand how Hispanics think when it comes to shopping. Contrary to what some marketers believe, Latinos have a very different purchasing pattern from general market.…
Not every customer path is the same. While general market consumers typically followed the traditional desktop-to-mobile adoption journey, many Hispanics leap-frogged straight to tablets and smart phones...
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Jack Daniel’s
Jack Daniel’s
June 8, 2015
Mass Mutual
Mass Mutual
This is project detail
McDonald’s
McDonald’s
May 25, 2015
Fidelity Investments
Fidelity Investments
May 18, 2015
HealthSource RI
HealthSource RI
May 16, 2015
Lifespan
Lifespan
This is project detail
A Tooth Doctor For Kids
A Tooth Doctor For Kids
May 15, 2015
Samuel Adams
Samuel Adams
This is project detail