WE'RE POTTER RUIZ.
An independent, cross-cultural
creative services agency
We never underestimate emerging culture.
IT IS HUMAN EVOLUTION.
We understand identity is not a profile or demographic.
IT’S A TRANSFORMATIVE EXPERIENCE.
MILLENNIALS ARE FACETED.
There is no room for stereotype.
Thoughts and Musings
from Potter Ruiz
Hispanics make up 20% of all multicultural Millennials. They’re trendsetters, early adopters, and more connected than any other group. They’ve been raised with both American and Latin culture and their...
Discovering the shared brand values between a cross-cultural consumer and the global brand that wants to connect with that consumer is an exciting process. There are always unexpected cultural truths...
”Consumer minds are constantly changing, with an appetite for new experiences. Our unparalleled understanding of this hunger leads us to craft insight driven bold creative”SUSIE POTTER, POTTER RUIZ PRINCIPAL
”We never forget that a consumer is not a category. The consumer is a human.”FERNANDO RUIZ, POTTER RUIZ PRINCIPAL