WE'RE POTTER RUIZ.

An independent, cross-cultural
creative services agency

We never underestimate emerging culture.

IT IS HUMAN EVOLUTION.

We understand identity is not a profile or demographic.

IT’S A TRANSFORMATIVE EXPERIENCE.

MILLENNIALS ARE FACETED.

There is no room for stereotype.

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INSIGHTS

Insight

Hispanic Millennials shaping new consumer preferences

Hispanics make up 20% of all multicultural Millennials. They’re trendsetters, early adopters, and more connected than any other group. They’ve been raised with both American and Latin culture and their...

Insight

Shared Values Spark Brand Connection With Cross-Cultural Consumers

Discovering the shared brand values between a cross-cultural consumer and the global brand that wants to connect with that consumer is an exciting process. There are always unexpected cultural truths...

Insight

Tech-savvy Hispanic is primed for mobile discounts and promotions

Not every customer path is the same. While general market consumers typically followed the traditional desktop-to-mobile adoption journey, many Hispanics leap-frogged straight to tablets and smart phones...

See All Insights

Consumer minds are constantly changing, with an appetite for new experiences. Our unparalleled understanding of this hunger leads us to craft insight driven bold creative

SUSIE POTTER, POTTER RUIZ PRINCIPAL

CLIENTS

We never forget that a consumer is not a category. The consumer is a human.

FERNANDO RUIZ, POTTER RUIZ PRINCIPAL

PORTFOLIO

Mass Mutual

Mass Mutual

Lifespan

Lifespan

Samuel Adams

Samuel Adams

NGRID

NGRID

McCafé

McCafé

Babies R US

Babies R US

NTRA

NTRA

Subway

Subway